Veeva's Food & Beverage Industry Software Solutions
Inside: Learn more about Veeva and how we're helping industry leaders in F&B bring high-quality, safe, and sustainable products to market faster.
Delivering Transparency, Compliance, Consumer Trust and Safety from Seed to Table
Veeva provides modern, easy-to-use unified solution for managing food safety, quality, regulatory, and product & advertisement claims to help customers establish transparency and trust throughout the product journey - from raw materials & food ingredients, through food manufacturing, retail and foodservice, to ultimately the consumer.
Move into action with cloud solutions that are digitally transforming food and beverage categories like packaged foods, dairy, coffee & tea, bottled beverages, vitamins and dietary supplements, pet food and others.
Safety
Being safety stewards - for employees, for consumers of our products, and for the planet - is fundamental for today’s companies.
Veeva is redefining safety. Our end-to-end safety approach is committed to ensuring safe foods, a safe workplace, and safe consumer enjoyment of products. This approach is reflected in Veeva QualityOne , our unified solution for document control, training, eQMS, Food Safety and HSE processes.
Consumer Trust
Consumers have access to more choices than ever before. In highly competitive food and beverage categories, this means that consumer trust is now more difficult to establish and easier to lose. To gain competitive advantage, brands are increasingly turning to tactics such as bold product and advertising claims and third party certifications to differentiate their products.
Veeva’s advertising claims and FS&QHSE solutions can help your organization maintain and strengthen consumer trust. And for more regulated categories, such as infant and animal nutrition, our solutions supporting pre-market registration and robust clinical studies are helping companies move forward confidently and with speed.
Transparency
Today’s consumers demand unprecedented levels of transparency into how products are made and where their ingredients are sourced. To meet these expectations and stay competitive, food and beverage companies need a modern, agile approach to supplier collaboration.
With Veeva’s solutions for supplier management, food and beverage companies can break down traditional supplier communication silos, allowing them to operate with increased efficiency and keep pace with changing market dynamics.
Compliance
Ensuring product compliance is core to your brand promise. Your responsibility extends across the product journey - from sourcing of raw materials through to consumer use and disposal.
Veeva’s solutions help our customers achieve global quality and regulatory compliance with visibility throughout the product journey. Our Food Safety and Quality, Health, Safety and Environment (FS&QHSE) capabilities address product and process compliance to ensure safe, high quality products, as well as keeping workers safe and factories compliant. For products requiring regulatory approval, our regulatory management solutions ensure ongoing regulatory compliance across all categories, channels, and geographies.
QualityOne
A single, unified application that can manage quality processes across your entire organization
Using QualityOne for quality and HSE incident management makes it possible to easily and effectively manage document control and training, quality processes and incidents in a single application. With an intuitive, easy-to-use and unified application, companies can streamline operations and gain a holistic, real-time view of quality to make faster and more informed decisions.
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Managing Advertising and Product Claims
Companies are struggling to quickly adapt to shifting market conditions
Advertising and product claims are critically important to companies, helping to define functional product benefits, differentiate from competition, and support the brand.
The process of developing claims, substantiating, adapting to local markets, and monitoring usage is complex, involves multiple stakeholders, and can involve significant regulatory and legal risk for companies.
Veeva Claims
A single source of truth for all claims at global and local levels
Veeva Claims is designed for broad cross functional teams, typically legal, regulatory, R&D and marketing, to manage the end to end advertising and product claims lifecycle. With core Claims Management, as well as capabilities for Localization of Global Claims, Challenge Response, Packaging Copy Management, and Oversight and Insights into the global claims process, Veeva Claims can help companies reduce risk, accelerate time to market, and protect their brands.
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From Our Blog:
How Innovation and Technology Embed Food Safety Culture Across the Global Organization
By Geert Van Kempen,
Head of Food & Beverage Strategy, Veeva
How Innovation and Technology Embed Food Safety Culture Across the Global Organization
In March 2022, I had the honor to join Barilla’s Roberto Buttini on a panel moderated by Kerry’s Hugo Guiterez at the 16th annual Global Food Safety Summit.
The aim of the panel was to share practical examples of how to implement a food safety culture and how technology can contribute. As panel members, we tried to provide inspiration and “bring back home ideas” for the audience.
The foundation of food safety is establishing a food safety culture. This includes the mindset, understanding and, perhaps most importantly, the behaviors that ensure the safety of the food produced. And not just once - the real challenge is to create a culture that ensures this for each and every production.
Establishing a food safety culture is challenging as it covers many different aspects, including awareness and understanding of food safety science, acquiring the right skills, and executing it day in, day out. Furthermore, It involves not only the whole organization, but also the network of suppliers a food manufacturer relies on. Barilla’s Roberto Butini illustrated the importance of infusing fun in company-wide food safety communication campaigns to create engagement.
Food safety knowledge and skills require proper education and training, a point that Kerry’s Hugo Guiterrez shared with examples of education campaigns for managing foreign materials.
In the end, food safety culture comes down to the right mindset and behaviors of humans, but I am convinced that technology can help make it easier: easier to get started, but also easier to maintain a food safety culture.
How Technology Can Enhance, Enforce Food Safety Practices
In this virtual world, technology can help with education and training, making content available virtually and remotely, using mobile devices, and in some advanced applications, using augmented reality. Technology can also help maintain training, reminding people when they’re up for a refresher. The same technology can also warn people, or even prevent them, from doing critical tasks when they are qualified or behind on training.
Secondly, technology can help make things easier in the daily execution of food safety tasks. Providing clear and structured workflows to ensure tasks are executed and in the right order.
Technology can also help to make the right data available where and when it is needed such that the right food safety decisions can be made easily and confidently.
But I believe technology can do more, and I hope we can look forward to more proactive innovations that, for example, help food safety professionals stay “on the right path” when doing their work. Much like a GPS navigation system, technology could monitor and, when necessary, guide operators back to a situation that ensures the safety of the food produced. A food safety culture augmented by technology. Something to look forward to, I believe!
Interested in learning more about what Veeva QualityOne has to offer for supporting food safety and food safety culture? Contact me to set up 15 minutes for us to explore your organization’s unique challenges and how Veeva’s solutions might be able to help.
